'He's honest, but is he elite honest?'
In case you still haven't got the context for "elite honesty".
Dressing room branding being installed in the Aussie change rooms for Sunday at @OptusStadium. Look forward to seeing the team back in action on home soil. pic.twitter.com/PpYul9WY9N
— Anthony Everard (@AnthonyEverard5) November 2, 2018
The questions that came up immediately.
"Elite honesty"?
— Derek Alberts (@derekalberts1) November 2, 2018
Surely "honesty" would've sufficed? https://t.co/mdUr8gsuX2
What does "Elite Honesty" actually mean? https://t.co/Ep4PSdXJhe
— Phil McNulty (@philmcnulty) November 2, 2018
Elite Honesty? How many kinds of honesty are there? #EliteHonesty #FightOnWithUs https://t.co/8znLhG7wSW
— Rick Eyre on cricket (@rickeyrecricket) November 2, 2018
Blame it on the marketing department.
Still can't get over this nonsense. Proper marketing hocus pocus.
— Derek Alberts (@derekalberts1) November 2, 2018
Elite honesty as opposed to just regular honesty. https://t.co/mdUr8gsuX2
Oh my lord. If you wanted an idea how far off the rails @CricketAust has fallen, just take a look at this home dressing room. It's like the marketing brief was written in Albanian, then translated into English via bad Portuguese. What the hell does 'elite honesty' even mean? https://t.co/5JHPaL76o3
— Eric Young (@RealEricYoung) November 3, 2018
The advice: keep it simple.
What's elite honesty? Just do the right thing I reckon? These buzz words are over the top... just do the right thing! Not hard . https://t.co/28fs3dn6Ub
— Dean Jones (@ProfDeano) November 2, 2018
"Elite honesty", says a sign in Australia's changerooms.
— Greg Baum (@GregBaum) November 3, 2018
WTF?
Surely any pretence that honesty has a hierarchy is itself dishonest?
Australia coach Justin Langer tried to explain, but wonder if it would've helped.
Still confused what "elite honesty" means? https://t.co/ivQneUwwvt #AUSvSA pic.twitter.com/8nwupmkmVD
— Cricday (@Cricday) November 3, 2018
Of course, there had to be jokes. Is elite honesty the best elite policy too?
Elite honesty is the best honesty. #cricket
— Caden Helmers (@cadenhelmers) November 3, 2018
Did the words come from a famous source?
"Elite honesty" pic.twitter.com/5bEmzawtgG
— Patrick Keam (@patkeam) November 2, 2018
Will Australia walk the talk?
I assume "elite honesty" would be defined by walking when you've nicked it even though you're under no obligation to do so. Will be fascinating to watch this summer https://t.co/AHvWMV0eBl
— Adam Spencer (@adambspencer) November 3, 2018
Get used to hearing those words a lot more during the Australian summer.
So which race is Elite Honesty running in?
— Brydon Coverdale (@brydoncoverdale) November 3, 2018
Overheard in the press box at Border Field ..
— Quentin Hull (@QuentinHull) November 3, 2018
"He's honest, but is he elite honest?" #cricket #AUSvRSA
In the future, will there be an elite sportsperson without elite honesty?
Tipped off by @williamfiennes, I am thrilled to see that the Aussie dressing room boasts a slogan summing what I have always considered one of my finest attributes as an international sportsman: #EliteHonesty pic.twitter.com/oUli7kkgJn
— Tom Holland (@holland_tom) November 2, 2018